Casa Mira is one of the oldest bakeries located in the centre of Madrid, Spain. Founded in 1842, they are famous for their almond bars, known as ‘turrón’, as well as other traditional Spanish sweets.

Aiming to appeal to younger audiences Casa Mira, called for a rebranding contest including a new logo, packaging and website. Inspired by their heritage and produce the ‘I’ in the logo evokes the creamy filling of one of their most famous pasties, a ‘pepito’, a sort of softer cream eclair.

The element repeats in packaging and collateral as a pattern, working along a pastel colour palette inspiring thoughts of freshness and a younger look.